About

We’re EllaBub, founded by two sleep-deprived but determined parents who, like you, just wanted to make life a little easier and safer for baby. From nervously testing bath water with our hands to chasing little feet on slippery floors, we faced every challenge head-on—only to realise that the right products could make all the difference.

After countless trial-and-error moments, we sourced the best solutions: bath sensors for perfect water temperature, slip socks for extra grip in play zones, sun hats with neck protectors for all-day outdoor adventures, pram organisers to keep everything in reach, to name a few. Every product we offer has been tested in the real world—our world—so you can spend less time worrying and more time enjoying the chaos and cuddles of parenthood.